The store is run by Lena. Born and raised in the southern town of Ukraine, Kherson.

Since 2010 she has been blogging on YouTube. In 2016, she decided to release her first collection of clothes and since then this hobby has turned into her favourite work.

"From early childhood, I wanted to have a business that would bring me pleasure. Over time, my creative side burst out and I ventured to do design. Today, I can say with accuracy that I found myself in this business. I want to translate my ideas into reality and thereby contribute a small piece to the development of our fashion. But first of all, I want to make girls even more beautiful. After all, they deserve it! 

You are my incentive to move on!" - Lena